We publish 5 additional magazines during the course of the Festival. These are 100-page A5 saddle-stitched editions, published every Tuesday and Friday. We're the only A5-format Festival publication, and the only glossy magazine that prints multiple editions every week – and it pays off, with Festival visitors hanging on to the magazine wherever they go.
The Festival issues are mostly packed full of show reviews, with a couple of features on interesting people of shows. Most importantly, we also include full listings of every comedy and theatre show at the Festival - and we're the only magazine to do this.
The big challenge for these issues is the super-quick turnaround required. The time between receiving a review and the magazine hitting the streets can be as little at 36 hours - in that time, we need to process, edit, layout and get the magazine to print.
Over the years, we've established a low-overhead workflow to ensure it's possible to process the huge amounts of copy we need. I developed a tightly-integrated workflow management system build obn top of our website – it exports article copy to an InDesign-specific tagged text format, which allows us to eliminate a lot of tedious formatting steps, essentially dropping the article content directly onto the page, automatically including information about show times and star ratings pulled directly from our show information API.